According to the “pitch” from their “advertising rep,” republished by LA Observed,
“The cost for these ‘advertorials’ is equivalent to the one-time advertising rate for quarter (20″/$484), third (30″/$698) and half (40″/$894) pages. There are approximately 20 words per column inch in a story, so a quarter-page feature would have 400 words, including headline, less 20 words per column inch for any photos used.”
We wrote to the Beachcomber asking if these advertorials are disclosed. An e-mail from the “editor@” e-mail account provided an example of the advertorials, which are labeled as such. See below a screenshot.
Hat Tip: Romenesko