iMediaEthics/UNH Survey Center Poll on Tran Fats Conducted by Princeton Survey Research Associates International

FULL REPORT HERE

Methodology Statement and Final Topline Results

Prepared by Princeton Survey Research Associates International
December 2013

The PSRAI December 2013 Omnibus Week 1 obtained telephone interviews with a nationally representative sample of 1,002 adults living in the continental United States. Telephone interviews were conducted by landline (501) and cell phone (501, including 264 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English by Princeton Data Source from December 5 to 8, 2013. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.7 percentage points.

Total:
1,002 adults age 18 and older

Margin of error:  Plus or minus 3.7 percentage points
Form 1:
480 adults age 18 and older

Margin of error:  Plus or minus 5.3 percentage points
Form 2A:
261 adults age 18 and older

Margin of error:  Plus or minus 7.4 percentage points
Form 2B
261 adults age 18 and older

Margin of error:  Plus or minus 7.4 percentage points

Interviewing dates: December 5-8, 2013

LANDLINE INTRO:
Hello, my name is ________ and I’m calling for Princeton Survey Research. We’re conducting a study about some important issues today, and would like to include your household. RANDOMIZE RESPONDENT SELECTION – DO NOT RANDOMIZE BY FORM: “May I please speak with the YOUNGEST ADULT MALE, age 18 or older, who is now at home?”  AND “May I please speak with the YOUNGEST ADULT FEMALE, age 18 or older, who is now at home?” IF NO MALE/FEMALE ASK: May I please speak with the YOUNGEST ADULT FEMALE/MALE, age 18 or older, who is now at home?

CELL PHONE INTRO:
Hello, I am ___ calling for Princeton Survey Research. We are conducting a national study of cell phone users. I know I am calling you on a cell phone. This is not a sales call. (IF R SAYS DRIVING/UNABLE TO TAKE CALL: Thank you. We will try you another time…)

CELL PHONE SCREENING INTERVIEW:
S1.    Are you under 18 years old, OR are you 18 or older?
1    Under 18
2    18 or older
9    Don’t know/Refused
IF S1=2, CONTINUE WITH MAIN INTERVIEW
IF S1=1,9, THANK AND TERMINATE: This study is limited to adults age 18 and over. I won’t take any more of your time…

READ TO ALL CELL PHONE – INTRODUCTION TO MAIN INTERVIEW: We’re interested in learning more about people with cell phones. If you are now driving a car or doing any activity requiring your full attention, I need to call you back later. The first question is…

Notes: Due to rounding, percentages may not add to 100. An asterisk (*) indicates values less than 0.5%.

FORM 1

1.    Here is a policy that has been considered by some cities and states around the country. Please tell me if you would favor or oppose it:  Prohibiting restaurants from using trans fats in foods.

Favor                       48
Oppose                    46
Don’t Know (VOL.)   6
Refused (VOL.)        1
n= (480)

2.    How upset would you be if restaurants were NOT prohibited from using trans fats in foods? [READ]

        Based on “Favor”

Very upset             12
Somewhat upset     20
Not too upset          43
Not upset at all       25
Don’t Know (VOL.) *
Refused (VOL.)      0
n=(232)

3.    How upset would you be if restaurants WERE prohibited from using trans fats in foods? [READ]

        Based on “Oppose”

Very upset              19
Somewhat upset    14
Not too upset          23
Not upset at all       45
Don’t Know (VOL.)  *
Refused (VOL.)       0
n=(218)

COMBINED RESULTS OF QUESTIONS 1, 2, AND 3 (prepared by iMediaEthics):

Here is a policy that has been considered by some cities and states around the country. Please tell me if you would favor or oppose it:  Prohibiting restaurants from using trans fats in foods.

15%    Favor, and upset if restaurants not prohibited
33      Favor, but not upset if restaurants not prohibited
7      No opinion
31       Oppose, but not upset if restaurants are prohibited
15      Oppose, and upset if restaurants are prohibited

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