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The image tweeted by KETV.

Omaha ABC-affiliate KETV apologized for its insensitivity in comparing the missing Malaysia Airlines flight 370 to ABC series Lost, Entertainment Weekly reported.

The station said, “We apologize for the post. We recognize it was inappropriate and had it removed.”

In a separate statement to The Hollywood Reporter, the station said, “While it was not intended to be insensitive, we can see how it would be viewed that way in light of such a tragedy.”

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In a tweet, KETV had written, “What do YOU think happened to #Flight370? Read the latest theories here” with a link to a KETV story.  Deadspin published an image of the tweet, before it was deleted. See below.

A screenshot of the tweet. Note the image tweeted adds the words Flight 370 to the now-iconic marketing images of the Lost series (Credit: Deadspin, screenshot)

See the image below that shows the illustration sent along with the tweet was an image the station made from adding the words Flight 370 to the now-iconic marketing images of the Lost series.

The actual image from Lost’s promotion. (Credit: Netflix, screenshot)

iMediaEthics has written to KETV for confirmation of its apology.

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Malaysia 370 is like ABC’s Lost? Omaha’s KETV apologizes for comparison

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