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(Credit: Science News, screenshot)

Science News will “plan to try to watch out” for any possible appearances of blurred lines between its advertising and news content “to avoid any appearance of a connection that does not exist.” This vow comes after the Aug. 25 issue of Science News placed a book review with an advertisement for the same book in a two-page spread, the magazine’s Departments Editor Erika Engelhaupt told iMediaEthics by email.

Science News identifies itself as a “biweekly news magazine” on “all fields of science.”

We asked Science News about the ad, for the book 101 American Geo-Sites You’ve Gotta See, being paired on the opposite page of an ad for the book this week.  Engelhaupt, who said she edits the page in question, explained:

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“We do have a separate staff for advertising and editorial, and there was no coordination on the book highlight that you mentioned. I do not know in advance if a particular book will be advertised in the magazine, and I don’t see the ads in the magazine until the final production stages if at all.  I make decisions about which books to review independently of the advertisements, and any co-occurrence of a review and an ad is coincidental.”

Check out the two-page spread in question.

UPDATE: 9/21/2012: 12:54 PM EST: See below a detail of the two-page spread.

The Aug. 25 issue of Science News had an ad and a review for the same book on opposite pages. (Credit: Science News, yellow highlight added)

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Review, Ad for Book on Opposite Pages not Planned, Science News Says

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