Home » Advertising Disclosures»

Is The U.S. National Advertising Division banning “the misleading use of photoshopping and enhanced post-production in cosmetics adverts?”Business Insider reported that the NAD director Andrea Levine said “you can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type- have a disclosure that says ‘okay, not really.'”

NAD is part of the Better Business Bureau.

You May Also Like...

Getty Scrubs Caption Error, College Journalist NOT Occupy Wall Street Protestor, But No Correction

According to Extreme Tech, NAD, which is “the advertisting industry’s self-regulating watchdog,” the ban is important because when advertisements are excessively photoshopped, consumers can’t tell how a product really works or looks. The NAD also noted that a Procter & Gamble CoverGirl mascara advertisement was “discontinued” because it was doctored to “exaggerate the effect” of the product, after NAD questions.

Submit a tip / Report a problem

US Ad Watchdog on Photoshopping

Share this article:

Comments Terms and Conditions

  • We reserve the right to edit/delete comments which harass, libel, use coarse language and profanity.
  • We moderate comments especially when there is conflict or negativity among commenters.
  • Leave a Reply

    Your email address will not be published. Required fields are marked *