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Ed Sheeran isn’t dead, Icelandic newspaper uses photo with obit

Ed Sheeran isn’t dead, and he wasn’t the victim of death hoax. But, Icelandic newspaper Morgunblaðið published a photo of the pop singer with the obituary of a local Icelandic man, likely confusing many readers, music site Spin reported.

According to the Sun in England, the obituary in Morgunblaðið (Morgunbladid) was for an 82-year-old man who worked for Volvo named, Svavari Gunnari Sigurðsson.

iMediaEthics has written to Morgunblaðið to ask how the error occurred and how many complaints it received.