Blog New Poll on Same-Sex Marriage Shows Widespread Tolerance
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Polling Center >> Blog >> PollTalk Blog >> December 17, 2012

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New Poll on Same-Sex Marriage Shows Widespread Tolerance
By: David W. Moore
December 17, 2012 05:05 PM EST
New Poll on Same-Sex Marriage Shows Widespread Tolerance
(Credit: WSJ, screenshot, highlight added)

Several recent polls have shown slight majorities of American adults with favorable views of same-sex marriage. The latest NBC News/Wall Street Journal poll confirms this trend, but also provides evidence that supports iMediaEthics’ recent PollCheck survey, which reveals widespread tolerance – if not outright support – for legalization of gay marriage.

Since May of this year, when President Obama announced his support, the average poll margin in favor of same-sex marriage has been about six percentage points (which I calculated from poll results archived at The average of these polls also shows about 43% to 44% of Americans opposed to same-sex marriage, which of course is a substantial number.

But as I discussed in iMediaEthics’ own poll report on this topic, it’s important to examine the intensity with which people hold their views.  While many people don’t really care much about an issue one way or the other, most polls don’t measure such indifference.

The recent NBC/WSJ poll, however, did measure intensity and finds the vast majority of Americans either support or at least don’t actively oppose gay marriage.

The poll included two questions. The first examines the public’s general view:


As I’ve earlier indicated, research has shown that people who do not favor an issue “strongly” tend not to be “upset” if the opposite condition prevails from what they’ve just said they prefer. Thus, for practical purposes, if respondents indicate a tepid intensity about an issue, it typically means they don’t really care one way or the other.

This poll shows about an even split among people who feel deeply about the issue (33% in favor, and 30% opposed), with another 37% who don’t feel strongly either for or against gay marriage.

Another question included by the NBC/WSJ poll makes even clearer the lack of public intensity on this issue:

Almost six in ten Americans (58%) would not actively support or oppose legislation that legalized same-sex marriage in their state, while 25% would actively support it, and 16% actively work to overturn it.

These results help to explain why the issue of same-sex marriage was not salient during the recent presidential and congressional elections. The vast majority of Americans don’t seem to mind whether gays and lesbians may legally marry or not.


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David Moore
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