Pittsburgh TV News graphic called Tom Brady 'known cheater' - iMediaEthics

iMediaEthics publishes international media ethics news stories and investigations into journalism ethics lapses.


Home » Apologies & Retractions»


Pittsburgh CBS-affiliate KDKA fired a staffer over a graphic that labeled Tom Brady a “known cheater.”

“The chyron in question ran during KDKA’s 4 o’clock news and identified Brady, who was memorably suspended by the NFL for his role in the Deflategate scandal, as a “known cheater,'” Sports Illustrated reported.

A KTKA representative provided iMediaEthics with the following statement:

“While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting.  The graphic that appeared Monday violated our news standards.  The individual who created the graphic no longer works for KDKA-TV.”

Hat Tip: Nick Case

Submit a tip / Report a problem

Pittsburgh TV News graphic called Tom Brady ‘known cheater’

Share this article:

Comments Terms and Conditions

  • We reserve the right to edit/delete comments which harass, libel, use coarse language and profanity.
  • We moderate comments especially when there is conflict or negativity among commenters.
  • Leave a Reply

    Your email address will not be published. Required fields are marked *