A Daily Mail front page (Via Twitter)

Readers are outraged at one of the UK Mail Online’s news stories about the Grenfell Tower fire that killed at least thirty people. Why? Because the article seemingly blamed one resident for the fire.

IPSO has received around 1,100 complaints over the Mail Online’s article, but expects more, an IPSO spokesperson confirmed with iMediaEthics. “The overwhelming majority of people have complained under Clauses 2 (Privacy), 3 (Harassment) and 4 (Intrusion into grief and shock),” the spokesperson told iMediaEthics.

The story focuses on Behailu Kebede, a taxi driver from Ethiopia, who lived in the tower and warned neighbors about the fire. The article’s first sentence states, “This is the mini-cab driver whose faulty fridge is alleged to have started the Grenfell Tower inferno.”

The June 15 article includes numerous photos of Kebede and reports that he warned his neighbor about the fire in his kitchen. The article is currently headlined, “The man ‘whose faulty fridge started tower inferno’: Neighbour reveals how Ethiopian taxi driver raised the alarm when deadly blaze started in his fourth-floor kitchen.”

Further focusing on Kebede, the Mail’s June 15 tweet to accompany its story simply stated “Pictured: The man ‘whose faulty fridge started Grenfell Tower inferno'” with two photos of Kebede.

Pictured: The man 'whose faulty fridge started Grenfell Tower inferno' https://t.co/NIderoMBBm pic.twitter.com/Xjlu2VmAhg

— Daily Mail U.K. (@DailyMailUK) June 15, 2017

The Mail interviewed Kebede’s friend Eshete Meried and stated it spoke with Kebede briefly at emergency housing for victims, but he didn’t want to discuss the fire. iMediaEthics was unable to find Kebede’s Facebook page to ask him if he has complained over the article. The Mail and other news outlets obtained the photos of him they published from his Facebook page but it is likely he deactivated his Facebook account after the news attention. We attempted to contact his friend Meried, who was quoted in the Mail, but Meried’s page isn’t accepting message requests.

Tweeters responded slamming the Mail.

delete this article. This is utterly disgusting. We aren't lapping up your bullshit anyway.

— VUJ (@DavidVujanic) June 15, 2017

The bastards who were in charge of the building need to be ashamed, not him. he didn't make the fire spread so damn fast for a start

— Phil Tann (@PhilipTann1961) June 15, 2017

did they have to name the person? and his nationality just dangerous stuff from this poor media outlet

— Rapsody (@michaelbrian__) June 16, 2017

Don't villainise one man when there's a whole host of documented failings beyond the tenants' control. You're in the pits of journalism.

— Laura Woods (@laura_woodsy) June 15, 2017

Jeez is there any need to publicly name and shame the poor guy? Like he knew his fridge was gonna burn down a whole building!

— Selina Slays (@selinawatermans) June 15, 2017

On the Mail’s website, commenters pointed out the fire was not Kedebe’s fault, and that safety standards and an appliance were responsible.  Commenters’ responses included:

Poor bloke is going to have to live with the guilt for the rest of his life & they decide to plaster his face over the internet. Inhumane.

— Samar Khan (@Samar7) June 15, 2017

• “Leave him alone”
• “This man is a victim too. Knock off the blame game. Why his picture and where he’s from is posted is BS. No sprinklers, alarms and a fault refrig. Please give him a break. Trying to better his life and child’s life.”
• “Why is it relevant to name the person? Why is it relevant to mention his nationality? He will feel terrible and, wrongly, probably responsible. Let him be. This is a tragic tragic accident.”
• “Cannot believe you’ve named and shown a picture of him. I bet he’s totally beside himself and it isn’t his fault! Accidents happen and electrical faults happen! Totally out of order leave the man in peace!”
• “For goodness sake.. his fridge blew up he never caused the fire… he is a victim too .. why plaster his picture everywhere.”

In a statement to the Guardian, The Mail denied having “toned down” the story after publication, but iMediaEthics notes the article has been updated since publication.  The article was first published June 15 at 2:15 AM and updated at 7:08 PM; it doesn’t disclose what changes were made. iMediaEthics was unable to locate any Google or Bing Cache for the article. We wrote to the Mail to ask what changes were made to the article post-publication.

iMediaEthics hasn’t heard back from the Mail, but a spokesperson for the newspaper claimed to the Guardian that its article “attached no blame whatsoever to the occupant of that flat and in fact details how he raised the alarm and alerted his neighbours personally.” The spokesperson added that the Mail thinks the”blame for this tragedy lies squarely with those responsible for managing and renovating the tower and the authorities in charge of the policies and safety regulations.”

The UK press regulator IPSO regulates approximately 2,500 UK newspaper and magazines, and can investigate and require member publications to publish corrections or rulings. Anyone can complain to IPSO about any member publication possibly breaking IPSO’s Editors’ Code of Practice within four months.  To submit a complaint about any IPSO member, go here to the IPSO website. Other press regulators and councils operate under their own rules.