Hockey analyst Don Cherry was fired from Sportsnet last year over his comments about immigrants, but the network just now reviewed complaints about the CBC’s coverage of his remarks and firing.
As a reminder, Cherry in November criticized immigrants for not wearing poppies to remember veterans, saying, “At least you can pay a couple bucks for a poppy…You people…you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that. These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.”
Sportsnet fired Cherry for his “divisive” comments, but Cherry said he stood by his remarks.
The Canadian Broadcasting Corp., like many outlets, reported on the controversy and CBC ombudsman Jack Nagler reviewed two complaints in February. One complainant was upset, arguing CBC interpreted Cherry’s remarks, saying Cherry didn’t directly say he was criticizing immigrants, just “you.”
(Another complainant was upset about a Nov. 10 column which the complainant argued suggested Cherry meant Canadian veterans are all white, but Nagler found the column met standards and noted it was a broader piece not specifically on Cherry).
The CBC’s Director of Journalist Standards Paul Hambleton argued the CBC wasn’t putting words in Cherry’s mouth by saying he was referring to immigrants and noted “many Canadians” viewed it the same way.
“‘You people’ can be seen as a derogatory way of referring to outsiders and can be a form of coded language, which in certain situations can be interpreted as an indication of racism. Those watching on that Saturday night quickly understood that he had singled out Toronto and Mississauga-area immigrants – ‘you people … that come here’ – for not wearing poppies during a tribute to Canadian war veterans,” Hambleton told Nagler.
Nagler agreed that while Cherry didn’t state immigrants, “it is difficult to conceive of any other way to interpret these comments.” He argued, “It would be either naive or disingenuous to pretend there was an alternate meaning for these phrases than as a reference to immigrants. I do not think that could be ignored if the intent is to clearly explain the facts to the audience.”
The CBC told iMediaEthic: “Rogers Sportsnet holds the national rights to NHL hockey in Canada and as such, we have no say in their content (which includes on air personalities).”
And again Mr. Cherry’s words are paraphrased by a media outlet to suit their narrative. The exact quote is that he was talking to a veteran that said, “‘Wait a minute. How about running it for the people that buy them.’ Now you go to the small cities, and you know those, the rows on rows. You people love, they come here, whatever it is. You love our way of life, you love our milk and honey. At least you can pay a couple of bucks for a poppy.”
The context is clearly people coming to small cities. Properly clipped you can state that anyone said anything with any desired intention. The fact that just 25% of people polled agree with the firing clearly state that CBC / Sportsnet was not correct in taking such action.