Royal Baby Archie: BBC axes host for royal baby chimp picture - iMediaEthics

iMediaEthics publishes international media ethics news stories and investigations into journalism ethics lapses.


Home » Apologies & Retractions»

Danny Baker's now-deleted tweet (Via: Telegraph/screenshot)

The BBC fired radio host Danny Baker for tweeting a racist picture. The picture, which he captioned “Royal Baby leaves hospital,” showed two people walking with a chimp wearing a hat, cane and jacket.

Prince Harry and Meghan Markle had their first child, Archie, this week; yesterday, the couple and baby appeared before the press.

iMediaEthics wrote to the BBC to ask if Prince Harry or Meghan Markle complained over the tweet. A BBC spokesperson told iMediaEthics, “This was a serious error of judgment and goes against the values we as a station aim to embody. Danny’s a brilliant broadcaster but will no longer be presenting a weekly show with us.”

Baker confirmed he was fired in tweets, adding, “The call to fire me from @bbc5live was a masterclass of pompous faux-gravity. Took a tone that said I actually meant that ridiculous tweet and the BBC must uphold blah blah blah. Literally threw me under the bus. Could hear the suits knees knocking “

Baker also tweeted that reporters from Sky and the Mail asked him about the picture, and his response was “No mate. Gag pic. Posh baby chimp. Alerted to circs. Appalled. Deleted. Apologised.” He called it a “funny image (though not of course in that context,” an “enormous mistake” and “grotesque.”

Submit a tip / Report a problem

Royal Baby Archie: BBC axes host for royal baby chimp picture

Share this article: